Recetly I traveled to Memphis, TN for my job at American Greeings. As some of you know I am a full time designer on the Target Brand team, designing trend forward product for the Target store (go target!!). I am also co-lead of the Color Source Group. The Color Source Group is the team responsible for developing a corporate palette of colors and finishings (glitter, hot stamp, flock, etc.). These standards allow for a consistent application of color to create a cohesive retail statement. Have I put you to sleep yet? ;) So, American Greetings has several national plants in the southern states that produce our cards. I was really lucky to have the opportunity to check them out. The experience was really amazing. The plants are enormous and it really blew my mind how many cards are printed, glittered, cut and packaged every single day. The people I met were some of the most dedicated people I've seen. They have such pride in their job, it was really special. I was also down there working on our flock (the fuzzy material on greeting cards) palette. We had to shut down the flock machine for the day and do some color testing. It was really cool. Here are some pictures:
This picture above is all the ink involved in our testing. I thought it looked so pretty like this!
These are rolls of foil hot stamp that will be applied to our greeting cards!
This is the machine that applies the glitter to the cards on a conveyer. See the waterfall of glitter?
Of course we had to check out Beale Street while we were in town. We had a blast, I loved the group I traveled with, we all got along great... On our last night we hit the town and got a world famous burger at Dyer's. Deep. Fried. Burgers. Yaa... Interesting fact about Dyer's is that they've been using the same grease to cook their burgers in since 1912. Sounds wierd and yes they continue to strain the grease and replenish as needed. It was awesome. The 75 degree weather also made the trip pretty great after this killer of a winter we've been having in Cleveland.